The Indoor + Outdoor Camera retail package is a premium retail box that houses a next generation weather-proof security camera. This innovative packaging not only represents a commitment to sustainability — the entire package is plastic-free and recyclable with curbside paper recycling — but also creates a sense of drama and excitement during unboxing. Customers remove the top of the packaging to reveal the camera sitting upright on a sleek, minimal pedestal that conceals the internal components and literature.

By creating a sense of drama during unboxing, the packaging gets customers excited for what’s to come. The well-organized box is the same size as the previous version of the Xcam, despite the fact that the device is 30% larger than the previous model.